• Katie Costa

Four Micro-Strategies for Generating Organic Traffic to Your Instagram Page

“Work smart, not hard”, is what my mother drilled into my head from a young age. I’ve carried that with me since, and projected that mantra onto my Instagram efforts too! With business owners spending more and more time on social media, working to generate traffic and sales, why not make that content put in overtime? I’ve rounded up four of my favourite micro-strategies to organically generate traffic to your Instagram page, to do just that.

1.Use #smaller #tags

Hashtags are a great way to make your posts discoverable by new accounts, but what use are your tags if they’re saturated with millions of users? You want to use hashtags where your posts have a fighting chance to live in the “top posts” or “most recent” for at least a week. As a general rule of thumb, I suggest that accounts around the 1,000 follower mark use tags between 30,000 and 500,000 posts. Additionally, try clicking on a few of the “top posts” within each tag you’re planning on using to see if your engagement is comparable. If the posts have between 100-200 likes, which is on par with your likes per picture, that would be an appropriate tag for you to use.

Search for a term (make sure you're on "Tags") and scroll through the related words to find tags of an appropriate size.

2. Pin Your Posts

Pinterest is a thriving social platform that often gets overlooked for business use. By sharing your Instagram posts to a Pinterest board (whether that be your own account or a group board), you’re allowing users to discover your Instagram content again and again. The hashtags in your caption transfer to Pinterest and work similarly, allowing your pin to be discovered by even more users searching for those key terms.

3. Tag, You’re it!

Have you ever tapped on a photo, only to find 30 people tagged in a picture with seemingly no one in it? That’s because the user is hoping their photo will be reposted and “shouted out” on another account with more followers. Now, you don’t want to start tagging everyone and their mother, but complementary businesses instead. In the case of a freelance graphic designer, they might tag accounts such as @the.branding or @graphicdesigncentral. Snoop around accounts that you’d like to be reposted by, to see if they have a communal hashtag where they discover shareable content.

4. Where Are You?

Type a location into the search bar (ensure you're on "Locations" on the far right) and find the communal story in the top left corner.

Just like posts, your stories can be discoverable too! Instagram generates location stories, where the most popular posts using that location generate a communal story. If you search and select a location, you can see the most recent and most popular stories from that place. For businesses in small to medium sized communities, this is a great way to gain exposure. If you are a small fish in a big pond, try using popular locations within your city, such as a coffee shop you enjoy working at.

Micro-strategies are a great way to gain exposure and build a following if you are diligent and committed. These low-cost initiatives should be worked into your social media efforts consistently to see the best results over time. Use your Instagram insights to determine which tags, timings and locations are contributing most to your Instagram success.

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