• White Oak Creative Co.

How to Design an Effective Website by Yourself Pt.2

Your website is a crucial part of your business' digital marketing plan. Do you know that it takes only 10 seconds for a user to decide if they want to stay on your site or leave for a competitor? No matter how great your product or service is, your website will take your business to the next level. We’ve chosen 5 key tips to use as guidelines while building your site to ensure its effectiveness.

  1. Build a Site Map Your sitemap is the backbone of your website and a crucial step before building. Drawing out your sitemap is the best way to have an organized, visual, and logical layout of your website before moving online. It is your chance to really figure out where each page and subpage will be as well as how your content will be divided throughout the site. Always start with the home page, then branch off to the main pages and then their specific subpages. This is a great trial-and-error process to really determine the flow of your site.

  2. Formulate Your Theme After your sitemap is finalized, it is time to choose your colour scheme, font, and image content you’d like for your site. These should be based off of your existing visual identity that is recognizable to your visitors.

  3. Keep it Simple Keep your website content, navigation, and  links as simple as possible right from the beginning. This will not only make your job easier, but it will improve the user’s experience on your accessible site. You always want your links on buttons, texts or images to have a logical and efficient path that your users will understand and follow.

  4. Understand the Purpose What is the main purpose behind your website? Is it to make sales, gather leads, or showcase your work?  What are the main features and functions you want your site to have? These questions will accurately guide the development of your site. Once you have questions like these answered, you can simplify your content and ensure that it is working towards your business objective.  

  5. Look at Your Website Through a Different Lens Always attempt to look at your website during each stage of development as a new user. When navigating your site as its creator, you might be overlooking some technical problems that you’ve simply gotten used to. Changing your perspective will give you a  better chance of improving the user experience.

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