• White Oak Creative Co.

Top 5 Wellness Trends of 2019 for Canadian Consumers

Updated: Jun 27, 2019


Trends come and go, but #wellness is forever.

Wellness is undoubtedly one of the biggest trending topics of the last half-decade. From the rise of fit-stagrams to meal-prep services, optimizing mental, physical, and emotional health remain at the fore-front of media outlets worldwide. But what are the key wellness trends of 2019 for Canadians? With so much information being released daily onto the world wide web, how do we know what market trends are legitimate?

It’s no secret that over half of health news and advice shared online is… less than accurate (or down-right wrong). At White Oak, we waded through the noise and did some market research into the biggest wellness trends for 2019, that were backed by science and here to stay. Read on for White Oak’s top wellness trends for 2019:

  1. Cannabis-Based Products Canada’s legalization of recreational marijuana in 2018 has sparked (pun not intended) consumers’ interest in cannabis-derived compounds for health, such as the non-psychoactive cannabidiol (CBD). You’ll usually find CBD in the form of oil, and is currently being used by Canadians* for a myriad of health conditions, including multiple sclerosis, joint pain, depression… the list goes on. The cannabis-craze is giving a second wind to hemp oil, which can be found in skin care products, dietary supplements, and even beer. Due to the new regulations surrounding cannabis, CBD products have popped up everywhere. Unfortunately, the regulations surrounding CBD (especially in the U.S.) are murky, to say the least. This has allowed for all kinds of products to squeak into online retailers without appropriate licenses and testing. Purchase CBD products carefully. In Canada as of June 2019, the only legal CBD products include those in licensed cannabis retailers, such as the Ontario Cannabis Store or purchased through medicinal cannabis routes.

  2. Therapeutic IV’s In 2019, IV treatments are no longer limited to hospital use, and are more than just a hangover cure! You can go to most naturopathic health clinics and be connected to an IV, full of a vitamin and mineral cocktail made for your specific health concerns. They carry nutrients directly to the blood stream, by-passing the digestive system, which makes for increased nutrient absorption. You should consider adding IV Treatments to your wellness routine if you’re looking to boost your energy and aren’t afraid of needles!

  3. Telemedicine Nothing is worse than waiting in line for hours at the doctor or walk-in-clinic for simple consultations on things like a rash or a cold! Telemedicine allows you to consult with a doctor or nurse through video chat on your phone/laptop without the long wait times and commute across town. Most commonly seen in naturopathic doctors and nutritionists, this form of patient care is becoming increasingly popular in those with busy lifestyles. Calling new moms, grad students, and travelling professionals.

  4. Digital Hiatus’ As great a social media can be, it’s no secret it can have negative impacts on mental health. It’s becoming socially acceptable for users to start distancing themselves from their online personas by using apps that monitor their usage. With these apps, you can often set timers and notifications for time spent on app, reminding you to log off and prioritize your well-being.

  5. Financial Wellness Millennials and Gen Z are budgeting in 2019! Financial literacy has become an influential topic lately with more young people including financial health into their overall approach to wellness. Platforms such as Wealth Simple and Mint are giving the power back to young people as they navigate decreasing wages and increased cost of living in most urban Canadian areas. These “co-dependent” adults (most of them anyways) are learning how to budget, plan, invest and even file their own taxes *gasp*! Controlling you financial wellness has never been so easy… Look Ma! No training wheels!

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